The Inventory Counter feature helps create urgency and scarcity by displaying stock availability directly on your WooCommerce product pages.

When customers see that inventory is running low, they are more likely to make a purchase before the product becomes unavailable.

Inventory Counters are one of the most effective conversion optimization tools for WooCommerce stores because they create a Fear of Missing Out (FOMO) effect.

What is an Inventory Counter?

An Inventory Counter displays stock information such as:

Available stock quantity
Remaining inventory
Products sold
Inventory progress bars
Low stock warnings
Scarcity messages

Example:

Only 5 items left in stock

🔥 Selling Fast! Only 3 remaining

Stock Remaining: 12/100

Enable Inventory Counter

This setting controls whether the inventory counter is displayed.

Enabled

The inventory counter becomes active when the campaign conditions match.

Customers will see stock information on eligible products.

Disabled

The inventory counter will not be displayed.

Other campaign elements such as timers and discounts may continue working.

Inventory Source

The Inventory Source determines where DealPulse gets stock information.

Available sources:

WooCommerce Stock
Custom Inventory

WooCommerce Stock

DealPulse reads inventory directly from WooCommerce product stock.

This is the recommended option for most stores.

Example

WooCommerce Stock Quantity:

Inventory Counter:

Only 25 items remaining

Whenever WooCommerce stock changes, the inventory counter updates automatically.

Best For

Physical products
Stores using inventory management
Accurate stock tracking

Custom Inventory

Custom Inventory allows you to define your own stock values.

The displayed inventory does not depend on WooCommerce stock.

Example

WooCommerce Stock:

500

Custom Inventory:

Inventory Counter Displays:

Only 20 remaining

Best For

Marketing campaigns
Product launches
Scarcity campaigns
Limited edition offers

Inventory Display Type

The Display Type controls how inventory information appears to customers.

Common display options include:

Remaining Stock
Products Sold
Stock Progress
Scarcity Messages

Remaining Stock

Displays the available inventory quantity.

Example

Only 8 items left in stock

8 products remaining

This is the most common inventory display.

Products Sold

Displays how many products have been purchased.

Example

128 units sold

Over 500 customers purchased this product

Benefits

Social proof increases trust and purchase confidence.

Inventory Progress Bar

Displays stock levels using a visual progress bar.

Example

Stock Available:

15 of 100

Progress:

15%

The progress bar automatically adjusts as inventory changes.

Benefits

Customers can visually see inventory depletion.

Initial Stock

Initial Stock defines the starting inventory amount.

This value is used when displaying stock progress bars and sold percentages.

Example

Initial Stock:

100

Current Stock:

Inventory Remaining:

25%

Sold:

75%

Current Stock

Current Stock represents the inventory currently available.

This value can come from:

WooCommerce stock
Custom inventory

Example

Current Stock:

Inventory Counter:

Only 12 remaining

Low Stock Threshold

The Low Stock Threshold determines when urgency messaging appears.

Example

Threshold:

When inventory drops to 10 or lower:

Urgency styling activates
Warning messages appear
Colors can change automatically

Low Stock Message

Displayed when inventory falls below the threshold.

Example Messages

Only {stock} left in stock

Hurry! Only {stock} remaining

Selling Fast — Only {stock} left

Limited Availability

Dynamic Variables

DealPulse automatically replaces:

{stock}

with the actual inventory quantity.

Example

Stock:

Message:

Only 5 left in stock

High Stock Message

Displayed when inventory remains above the low stock threshold.

Example Messages

In Stock

Available Now

Ready to Ship

Stock Available

Out of Stock Message

Displayed when inventory reaches zero.

Example Messages

Out of Stock

Currently Unavailable

Sold Out

Coming Soon

Inventory Bar

The Inventory Bar displays a visual representation of stock levels.

Enabled

Customers see a progress bar.

Disabled

Only inventory text appears.

Example

████████░░ 80%

Inventory Remaining

Progress Bar Calculation

The inventory bar calculates stock using:

Current Stock ÷ Initial Stock

Example

Initial Stock:

100

Current Stock:

Progress Bar:

40%

Inventory Colors

Customize inventory counter appearance.

Available options include:

Text Color
Background Color
Progress Color
Border Color

Example

Normal State

Text:
Black

Progress:
Green

Low Stock State

Text:
Red

Progress:
Red

Inventory Animation

Animations help attract customer attention.

Common animations include:

Fade In
Slide Up
Pulse
Bounce

Best Practice

Use subtle animations.

Avoid distracting visitors.

Position

Controls where the inventory counter appears.

Common positions:

Above Product Price
Below Product Price
Above Add To Cart Button
Below Add To Cart Button
Custom Hook Position

Recommended Position

Below the product price and above the Add to Cart button.

This location provides maximum visibility.

Mobile Visibility

Control whether the inventory counter appears on:

Desktop
Tablet
Mobile

Example

Desktop:
Enabled

Tablet:
Enabled

Mobile:
Disabled

Dynamic Variables

Inventory messages support dynamic placeholders.

Available placeholders may include:

{stock}

Current stock quantity

{sold}

Total sold quantity

{initial_stock}

Original stock amount

Example

Message:

Only {stock} left from {initial_stock}

Result:

Only 5 left from 100

Inventory Counter Evaluation Process

DealPulse evaluates inventory counters using the following order:

Campaign Status
Campaign Schedule
Campaign Rules
Product Eligibility
Inventory Source
Inventory Calculation
Inventory Message Generation
Display Rendering

The counter only appears when all conditions pass.

Common Inventory Campaign Examples

Low Stock Warning

Inventory Source:
WooCommerce

Threshold:
10

Message:

Only {stock} remaining

Purpose:

Increase urgency when stock becomes limited.

Product Launch

Inventory Source:
Custom Inventory

Initial Stock:
100

Message:

Limited Edition Release

Purpose:

Create scarcity during launch campaigns.

Flash Sale

Inventory Source:
WooCommerce

Inventory Bar:
Enabled

Countdown Timer:
Enabled

Purpose:

Combine scarcity and urgency.

Best Practices

Use WooCommerce stock whenever possible.
Keep inventory values accurate.
Enable low stock warnings.
Combine inventory counters with countdown timers.
Use realistic scarcity messaging.
Avoid fake inventory values that may reduce customer trust.
Place inventory counters close to product pricing and purchase buttons.
Test inventory displays on desktop and mobile devices.

Troubleshooting

Inventory Counter Not Showing

Check the following:

Campaign is published.
Campaign schedule is active.
Product matches campaign rules.
Inventory counter is enabled.
Product has stock available.

Stock Quantity Incorrect

Verify:

WooCommerce stock management is enabled.
Product inventory values are correct.
Custom inventory settings are configured properly.

Progress Bar Not Updating

Check:

WooCommerce inventory synchronization.
Campaign cache settings.
Product stock updates.

The progress bar updates automatically whenever inventory values change.